About us...

Making an impression on our Community ...

since 1984

Founded in 1984, Grass Valley Sign is the largest full service sign shop in Nevada County. Grass Valley Sign offers the best in local service by providing customers with the highest quality materials, design, and craftsmanship.

Customer Service

Here at Grass Valley Sign, customer service is very important to us. If you are not sure what type of sign you need or want advice on the best approach to a signage project, we are here to help. With over 30 years of experience in the sign industry, we know a little something about signs!

Quality Craftsmanship

We are committed to quality, craftsmanship and our customers. We believe if you look good we look good. We specialize in custom-made commercial & residential signs, as well as vehicle lettering and graphics. We can also create custom banners, decals, vinyl lettering, and so much more.

Ed Townsend

Ed Townsend

Owner ~ Head Dude

Owner Ed Townsend has been an outstanding supporter of many Nevada County non-profits and events, including Little League, Rodeo, Chamber of Commerce, Sierra Vintners, Barbara Schmidt Millar Triathlon, and Rotary. He has been active in the community through Rotary and as an AFAA certified fitness instructor, teaching spin at both the South Yuba Club and Monster Gym. He currently holds a 5th degree black belt in Kung Fu. He is an avid cyclist and all around nice guy. Ed is currently training for a 24-hour bike race.

Ed’s motto is: “We meet your deadline. No excuses.”



Customer Relations

Although she’s a bit of a show off, Aero takes her job very seriously. Aero loves to welcome clients to Grass Valley Sign and takes every opportunity to demonstrate how fast she can run and retrieve the tennis ball. In her spare time, she helps out by supervising the shop employees and overseeing production. One of Aero’s greatest contributions to the business is keeping everything in perspective. She believes a little work and a little play are good for the soul and keeps everyone happy. We think she’s right!

All of the Probation staff have come to me with their praises for the beautiful sign. The Chief will be back from vacation next Monday and I can’t wait to see his expression when he sees it. He is going to LOVE it.

Even our clients love the new sign and have expressed it. So far none of our clientele has tried to rip the letters off the wall to throw at someone. LOL!

Anyway, just want you to know we are extremely happy with the sign and the wonderful work you and your employees have done for us here at Yuba County Probation.

Christina Rhea

Yuba County Probation

File Guidelines


  • All file formats should be sent right reading in original/native formats.
  • All text should be converted to curves, paths or outlines depending on the application used.
  • Files should be CMYK or Pantone spot color specific.
  • Send layered file versions if available.

Preferred Vector Programs:

Adobe Illustrator CS2 or Acrobat PDF with editing capability enabled. Pantone colors will be converted to the closest CMYK match in Vector files.

Preferred Raster Programs:

Adobe Photoshop .psd, Acrobat PDF, or Jpeg.

Resolution set at 200 dpi at final size.

Raster documents should use a color setting for Photoshop 5 Default CMYK.


What kind of deposit do you require?

This depends on the project. We typically require a 50% deposit on large commercial signage.

If I bring my logo on a CD or flash drive, what format works best?

Depending on your needs and the design of the sign, many formats are viable. See our file formatting guidelines for more information.

Can you make a sign from a digital photograph?

Yes. The better quality the photograph, the better your digital image will turn out! Please make sure the image is not copyrighted. If it is, we will need a release in order to proceed.

I see many vehicles that have company logos and lettering, can Grass Valley Sign provide this service?

Yes. Our new location is equipped with two full size bays, so we can provide this service no matter what the weather is outside. We can give you a quote based on your logo, lettering, and graphics.

If I have special color matching requirements, or need to have my letterhead and business cards matched can Grass Valley Sign meet my needs?

Yes. Depending on the type of sign and its uses, we can match according to your needs.

Do I need a permit for my sign?

You may or may not. It all depends on the sign and where you are going to place it. Vehicle signage does not require a permit. However, Downtown Grass Valley and Nevada City are pretty particular about exterior signage and will require approvals and permits. Let us know where you intend to place your sign and we can tell you what permits are required.

If I am getting a sign installed on my vehicle, how long will my car/truck/van be out of service?

Most vehicles can be lettered in one business day.

Can my sign be delivered and installed?

Yes, we offer delivery and installation services on commercial signage.

Does Grass Valley create trade show graphics?


What is the largest sign I could order from a Grass Valley Sign full service sign center?

There are no signs too large for us!

go-nevada-county-logo-smallProud Member of the Grass Valley Chamber of Commerce, Nevada City Chamber of Commerce, Penn Valley Chamber Commerce

For more information contact us…


~Locally owned and operated since 1984 ~

Rotary InternationalMember since 2005

13321 Grass Valley Avenue  •  Unit 2  •  Grass Valley  • California  •  95945